About Us

Pakistan’s electronic media, though vibrant, has some serious issues. One, it is fast becoming hostage to the rat race of ratings. Limited domestic viewer-ship in urban areas is forcing channels to lower the standards of content. The search for more eyeballs, and with advertisements, has begun to deplete seriousness of debate. Jesters have replaced journalists.

Two, shallow anchors—not to be confused with television journalists— have forced content decline even furtherThree, big business has taken over tv journalism. Agendas of the owners clash, collide and converge with the government in a market that looks more like the arena of great business and power games than a field of national debate.

Four, the result of the above is skewed debate, which is reinforced by extreme negativity and a pessimistic profiling of a country that still holds tremendous potential and bright future prospects. Five, connectivity with the outside world too has not been developed. Pakistan’s media, for all the news and current affairs channels it offers, has not become the country’s window on to the world

How the world around this second largest Muslim nation on the face of the earth is not being registered.

Six, these factors have led to the belief that Pakistan’s channels are losing the capacity to conduct serious and comprehensive journalism. The perception is nowhere so strong as among the Pakistani expatriate community, which sees Pakistan from the fragmentary lense of relayed transmission which is replete with repeat telecasts. The only time they get a real-time window on to their country is when something terrible happens for instance a terrorist attack. The rest of the time they have no ongoing source of authentic information about Pakistan. At any rate since most of them are used to watching web tv, on-screen transmission has diminishing appeal for them. This is true of the youth, which happens to be least interested in traditional modes of watching tv and is addicted to the computer screen.

This website hopes to address many of these problems. It aims to be a forum of true professionals. For us, news is a sacred trust to be transported to the viewers across the globe in an easy to understand and balanced fashion.

We have no agenda other than to restore basic values of news—objectivity and fairness— and adhere to the fundamental principles of debate: sobriety and constructiveness.

It hopes to present a comprehensive diagram of news from Pakistan accompanied by intelligent comment.

It is our firm belief that Pakistan can be better projected and understood if all facets of its life—its pains and joys—are evenly reported upon.